Best Practice Toolkits
Everything that B2B Marketers Needed to Learn in College but Forgot to Ask
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Marketing Effectiveness
Measuring the impact of marketing programs and campaigns on lead generation, conversion to sales opportunities and ultimately revenue, in order to determine the effectiveness of marketing efforts.
Marketing Effectiveness Resources
Measuring Good to Great Marketing
Marketing professionals discuss what it takes to moves from good to great marketing programs.
2:48 minutes
Better Dashboards, Better Decisions
Eloqua's intuitive dashboards offer a complete overview of your marketing effectiveness.
1:21 minutes
Report on What Matters to You
It's all about results. And Eloqua offers reporting and analytics that show how your website and email campaigns are performing.
1:24 minutes
CSO Insights: Optimizing Lead Generation
Looking for lead generation marketing services? Eloqua's lead generation software can help direct marketing teams produce a continuous flow of quality leads.
10 pages
The Business Case for Integrated Demand Generation
Discover how B2B marketers deliver top measurable results in this downloadable white paper provided by Eloqua.
10 pages
What Can You Learn from 10,000 Months of Data?
The Benchmark Report is a deep dive into 10,000 months of aggregate client data, totaling more than 1.8 billion emails. We’ve analyzed everything – from emails sent to open rates to click-through rates to uses of automation and number of leads created.
1 page
And the Markie Award Goes to….
With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness” bar. These marketers are blending art and science, the left brain with the right, and the result is increased revenue contribution from the marketing department.
1 page
10 Goals For Every Demand Gen Professional
Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. While these goals are aligned to Eloqua’s Demand Lifecycle™, they can be executed with or without any Eloqua product or service.
1 page
Left and right Brains Unite! Making marketing measurement meaningful
Measurement guru Patrick LaPointe from Marketing NPV, Mikel Chertudi, VP of Demand Gen from Omniture and Eloqua CMO, Brian Kardon explore the crawl, walk, run approach to measurement.
58 minutes
Getting the Right Message to the Right Buyer
Watch this webcast with Eloqua, BtoB and Marketing Experiments and hear how leading companies are using behavioral targeting to increase conversion rates
58 minutes
Marketing professionals discuss what it takes to moves from good to great marketing programs.
2:48 minutes
Eloqua's intuitive dashboards offer a complete overview of your marketing effectiveness.
1:21 minutes
It's all about results. And Eloqua offers reporting and analytics that show how your website and email campaigns are performing.
1:24 minutes
Looking for lead generation marketing services? Eloqua's lead generation software can help direct marketing teams produce a continuous flow of quality leads.
10 pages
Discover how B2B marketers deliver top measurable results in this downloadable white paper provided by Eloqua.
10 pages
The Benchmark Report is a deep dive into 10,000 months of aggregate client data, totaling more than 1.8 billion emails. We’ve analyzed everything – from emails sent to open rates to click-through rates to uses of automation and number of leads created.
1 page
With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness” bar. These marketers are blending art and science, the left brain with the right, and the result is increased revenue contribution from the marketing department.
1 page
Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. While these goals are aligned to Eloqua’s Demand Lifecycle™, they can be executed with or without any Eloqua product or service.
1 page
Left and right Brains Unite! Making marketing measurement meaningful Measurement guru Patrick LaPointe from Marketing NPV, Mikel Chertudi, VP of Demand Gen from Omniture and Eloqua CMO, Brian Kardon explore the crawl, walk, run approach to measurement.
58 minutes
Getting the Right Message to the Right BuyerWatch this webcast with Eloqua, BtoB and Marketing Experiments and hear how leading companies are using behavioral targeting to increase conversion rates
58 minutes












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