Eloqua Enterprise ™ - Marketing Automation

Do you need to build coordinated demand generation campaigns for distributed marketing and sales teams?

Eloqua Enterprise^TM is for global marketing organizations that need to standardize and optimize global marketing programs, and automate the distribution of leads to sales. For these large businesses, ensuring worldwide control and consistency of brand must be balanced against the need to ensure flexibility and creativity for distributed field marketing organizations. Clear processes for execution, analysis and measurement of marketing campaigns is a necessity, as are sophisticated data management programs and techniques.  The challenge of coordinating marketing efforts across multiple teams, products and divisions must be standardized and systematized through marketing automation.

The broad functionality included in Eloqua Enterprise^TM reflects Eloqua's experience from automating demand generation and lead management for the largest businesses, including AON, Cognos, Nokia, Seagate and Sybase. Eloqua Enterprise includes best-in-class functionality for online and offline multi-channel marketing campaign management, web marketing and analytics, event-triggered automation, prospect profiling and premium integration with leading sales force automation (SFA) and Customer Relationship Management (CRM) systems. Features targeted specifically at global organizations include marketing best practice templates, branding and deliverability enhancements, regional security access control, multiple marketing databases per division, and comprehensive automated data quality and management tools.

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Eloqua Enterprise^TM includes the following functionality:

• Email Marketing Automation
• Prospect Active Profiles™
• Website forms and landing pages
• Website analytics
• Real-time integration with leading SFA/CRM systems
• Multi-channel campaign automation
• Event-triggered marketing automation
• PrintMail™ "easy as email" direct mail
• Co-Dynamic Lead Scoring™
• Lead management and nurturing
• Event management
• Microsites
• Automated Data Services
• SMARTpacks™ and best practice templates
• Eloqua Chat
• Branding and deliverability
• Regional security access control
• Data quality and management programs
• Multiple databases per division
• Premium support