Included with:

Eloqua Team      Eloqua Enterprise

Marketing Conversion ^TM

Drive prospects to your website. Track response and interest. Convert visitors to leads. Build your lists.

Do it all - on one unified demand generation platform

• Create and execute personalized email campaigns, driving prospects to your website.
• See and evaluate all campaign-related activity with integrated, real-time analytics and reporting.
• Create your own campaign-specific, trackable web forms simply, and without IT involvement.
• Respond immediately to visitor form submissions based on your own rules, executed in real time.
• Combine with Eloqua’s Program Builder^TM for more sophisticated campaign decision-making and automation.
• Add Eloqua’s CRM Integration for bi-directional communication with Microsoft Dynamics CRM, salesforce.com, Salesnet, and Siebel CRM OnDemand.

See how Marketing Conversion^TM can automate your own demand generation programs. Request a live demonstration today.

Eloqua Marketing Conversion Includes:

Prospect Profiling and Tracking

• Real-time, detailed website and marketing analytics
• Accurate, real-time profiling of all prospects and all website visitors
• Prospects segmented into groups you choose using your rules for most effective follow-up

Email marketing

• Easy to use content-management systems, templates and themes
• Batch signatures that build trusting relationships between your sales team and their prospects
• Activity-Driven content that lets you match custom content to your prospect's prior marketing response or activity, enabling true one-to-one marketing
• Industry leading deliverability rates

Website and Marketing Analytics

• Detailed click-stream tracking of all website visitors
• Drill-down analytics on all campaigns
• Visitor attribution across pay-per-click advertising, search engine marketing, referral sites and more

• Comprehensive, powerful, pre-filled forms that can be deployed sans IT staff
• dozens of automated processing steps, from auto-responders to landing page redirects to sales notifications
• Deployed on websites or within HTML emails

  • Dashboard and Reporting

• Marketing analytics reports in real-time demonstrate effectiveness and activity
• Notify salespeople automatically when specific prospects visit your website or respond to campaigns
• Integrate data and reporting with CRM for full, pipeline- and revenue-based perspective

Integration with CRM

• Automatic synchronization with CRM database
• Marketing and prospect activity visible through CRM prospect records
• Synchronization and data management customized for each installation
• Eloqua supports Salesforce.com, Microsoft Dynamic CRM 3.0, Saleslogix and Siebel OnDemand CRM solutions.

Hosted, OnDemand Technology

• Browser-delivered application requires no new hardware or software
• Minimal IT requirements provide flexibility and quick ramp-up
• Very high uptime and commitment to service