Integrated Channels: SMS

Text Savvy - Reach prospects anywhere with personalized, integrated text messaging.

With Eloqua’s integrated SMS channel, it’s easier than ever to take advantage of the low cost and speed that text messaging offers. Build higher levels of engagement with your prospects by communicating to them in a format they desire, via personalized short text messages to a mobile phone. Leverage the integration of SMS within Eloqua to quickly send event reminders, invitations or other customized announcements.

Increase Campaign Efficiency & Effectiveness
Utilize Eloqua’s workflow automation capabilities to increase the efficiency and effectiveness of deploying an SMS campaign. Send SMS messages to prospects manually or through Eloqua’s automated program designed to deliver messages based on time (the day before a Webinar) or triggered by a prospect’s actions (submission of an online form).

Advantages:

• Provides an efficient and effective means of reaching prospects as part of a multi-channel, multi-part campaign strategy
• Keeps prospects engaged with new information that is automatically delivered
• Allows you to increase response rates through personalized communication

Why SMS?
As the explosive growth of text messaging continues, marketers can now use Eloqua’s integrated tool to tap into the global reach of SMS and the pervasiveness of mobile phones.

• Communicate with prospects for whom you don’t have an email address
• Maximize your marketing investment and take advantage of the inexpensive, high deliverability of SMS
• Ensure that your message is received (no spam filters)
• Reach prospects on over 400 carriers in 160 countries worldwide, quickly and efficiently

Personalization
Eloqua SMS helps you leverage the information you know about your contacts and prospects to create and execute personalized, targeted campaigns.

• Use prospect data such as name, title, location, preferred methods of communication, recent inquiries, and visits to your Web site to create customized messages through coordinated communication channels.

Reach Prospects Through More Channels
Eloqua offers more integrated channels than any other marketing automation solution. The following channels are available within the Eloqua application:  SMS, RSS, Call OnDemand, Fax, Email, PrintMail, Hypersites, Online Forms, and Chat.

Availability
The SMS channel is available for Express, Team and Enterprise.  Please contact Eloqua for additional information.