Integrated Channels: Fax

Fax Friendly - Complement your multi-channel marketing strategy with integrated fax capabilities to deliver personalized communications.

Eloqua’s integrated Fax channel makes it easy to tap into the simple, cost-effective means of reaching contacts through personalized fax communications. Faxes are still an important marketing channel for many industries and geographic regions, including the mortgage industry, small businesses and Asian markets. Keep in touch with contacts and nurture prospects using a mixture of media formats, including fax marketing.

Capture And Integrate Data Into Prospect Profiles
Monitor and store all of your prospects’ marketing activity profile information in a single location within Eloqua, enabling greater visibility into prospect behavior across campaigns and marketing channels. Eloqua’s integrated fax capabilities provide you with another channel through which response data can be captured. Use this and other data to segment your contacts for precise targeting and deployment—for example, by geography, company size or by selecting contacts who have received previous fax communications.

Advantages:

• Provides an efficient and effective means of reaching prospects as part of a multi-channel, multi-part campaign strategy
• Keeps prospects engaged with new information that is automatically delivered
• Allows you to increase response rates through personalized communication

Why Fax Marketing?
Eloqua’s integrated Fax channel provides marketers with another way to connect with contacts and prospects—all from within the Eloqua application.

• Communicate with prospects for whom you don’t have an email address
• Take advantage of inexpensive fax delivery rates
• Maximize your marketing investment and reach prospects anywhere in the world, quickly and efficiently

Personalization
Eloqua Fax helps you leverage the information you know about your contacts and prospects to create and execute personalized, targeted campaigns.

• Use prospect data such as name, title, location, preferred methods of communication, recent inquiries, and visits to your Web site to create customized messages through coordinated communication channels

Reach Prospects Through More Channels
Eloqua offers more integrated channels than any other marketing automation solution. The following channels are available within the Eloqua application:  SMS, RSS, Call OnDemand, Fax, Email, PrintMail, Hypersites, Online Forms, and Chat.

Availability
The Fax channel is available for Express, Team and Enterprise.  Please contact Eloqua for additional information.