Included with:

Eloqua Express      Eloqua Team      Eloqua Enterprise

Eloqua Email Marketing Automation

Are you engaging your prospects in a dialog or just emailing them?

Email as a marketing tool has undergone dramatic changes. The growth in email volume, new regulations, and sophisticated filtering software make it harder to rely solely on email to get your message through.

For many marketers, simple ‘batch and blast’ email is a dead end. Eloqua goes beyond email blasting by integrating email marketing with powerful website analytics and flexible marketing workflow automation. With this solution, marketers can deploy email campaigns and quickly get the information that matters: which prospects clicked thru, where they go on your website, how much time they spend there and how often they visit again. All this information is captured in Eloqua Active Profiles™ that are available to your sales force – automatically. Eloqua's Email Marketing automation software helps marketers stop emailing their prospects and start marketing to them - in a way that is personalized, powerful and relentless.

"Eloqua is so much more than email. Integrated with our CRM system, Eloqua helps us manage prospects and promote our events without going to the IT team. Unlike stand-alone email packages, Eloqua shows who’s on our website now and what programs got the visitor there so we can follow up and close."

 

- David York, Director of Marketing, The Leading Residences of the World

• Easy-to-use content-management systems, templates and themes
• Subscription/bounce management, deliverability and content checkers
• Single or batch deployment
• Batch signatures that build trusting relationships between your sales team and their prospects
• Eloqua Activity-Driven Content™ lets you match custom content to your prospect's prior marketing response or activity for true one-to-one marketing
• Industry-leading deliverability rates
• Automate multi-step email campaigns to nurture leads, promote events and manage free-trial offers.