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Eloqua Team Eloqua Enterprise
Campaigns and Campaign Trees™
Create assets, associate them to campaigns, and execute and report on multi-part campaigns - all from a single application. Transform campaign results into actionable insight.
Report the Way You Work with Campaign Trees™
Set up and organize campaigns into a simple, multi-level custom Campaign Trees™, hierarchy, designed to help your company with its marketing campaign measurement efforts according to your own organizational structure (e.g., by geography, product, time period or vertical market).
You decide which responses matter most for each campaign and define the rules that determine which inquiries are considered hot leads to be sent to your SFA or CRM system.
Analyze and report on campaigns according to lead activity or lead ranking—for example, who inquired on your campaign or, of those inquiries, who was ranked as a hot lead. Eloqua's marketing campaign measurement process gives you the information you need to make reporting more meaningful and actionable to improve future campaign results.
Find out how Eloqua can help you with your demand generation and start your own marketing success story.
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The Eloqua Customer Success portal is a comprehensive source for examples of how our customers use Eloqua to solve some of the most vexing marketing & sales problems.
“Eloqua is a fantastic solution for email marketing campaigns, web site analytics, and lead generation. I can't imagine running marketing without such a system...”
Dave Lewis
SVP Marketing. Ellie Mae
The Business Case for Demand Generation
Optimizing Lead Generation
What’s the Payback?
Automating Demand Generation
The Power of “Factory Thinking” in Sales and Marketing
How to make marketing matter to your CEO
Marketing ROI for lead generation
Marketing Metrics - Learn from the Masters
Marketing by the dashboard light:
Practical strategies for optimizing your marketing results with dashboards
Extreme Marketing:
Strategies and Tactics for Marketing that Sells
Marketing Effectiveness Summit
A Seminar on Improving Demand Generation
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The 2007 Market Awards: Elite -- Sybase
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Lead scoring: Marketing's answer for sales
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Risky Business: Automation is Aon’s Insurance for Success
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Eloqua Named to 2007 Deloitte Technology Fast 500 for Phenomenal Five Year Growth
Eloqua Wins Rising Star Award from CRM Magazine and Helps Sybase Achieve the 2007 Elite Award
Eloqua Named a “Cool Vendor” by Gartner in CRM Marketing and Analytics
Eloqua Named 88th Fastest Growing Technology Company in North America
Eloqua Wins ClickZ Marketing Excellence Award for Best Enterprise Analytics Tool
