Included with:

Eloqua Team      Eloqua Enterprise

Campaign Composer™

Campaigning Simplified - Create, execute, manage and report on multi-part campaigns - all from a single application. Transform campaign results into actionable insight.

"As professional marketers we don't just develop individual emails or direct mail pieces, we develop comprehensive marketing campaigns.  And because we develop campaigns, it is important for us to be able to execute, measure and report on our campaigns both at the aggregate level and to the individual campaign element level.  The new Campaign Composer in Eloqua is technology that mirrors the way that we work, giving us visiblity into the results of our campaigns which in turn gives us the ability to better evaluate and improve the success of our marketing programs."

- Amede Hungerford, Senior Director, Americas Marketing, Sybase.   

Work the Way You Think

Marketers don’t think about “campaigns” as single assets, so their demand generation platform should allow them to do the same!  With Eloqua Campaign Composer™, you can now quickly and easily set up, execute and report on multi-step, multi-touch campaigns—all from the same powerful application.  

Creating a marketing campaign in Eloqua has never been easier

• Allows greater efficiency in managing and executing multi-part campaigns.
• Provides Sales with immediate, actionable insight into the campaign(s) on which a lead has inquired.
• Allows you to measure campaign effectiveness in a way that is most useful to you, for example by summarized asset activity across multiple campaigns.
• Provides more meaningful reports that enable you to improve future campaign results and demonstrate ROI.

With Campaign Composer you group your marketing assets -- emails, landing pages and now text-to-speech and fax messages --  together into a single campaign, deploy those assets and measure the results. Then, compare your results within one campaign or across several campaigns to give yourself the ultimate flexibility to measure your success.

Report the Way You Work

Set up and organize campaigns into a simple, multi-level custom Campaign Trees™, designed to help you manage and report your marketing efforts according to your own organizational structure (e.g., by geography, product, time period or vertical market). 

You decide which responses matter most for each campaign and define the rules that determine which inquiries are considered hot leads to be sent to your SFA or CRM system. 

Analyze and report on campaigns according to lead activity or lead ranking—for example, who inquired on your campaign or, of those inquiries, who was ranked as a hot lead. Eloqua gives you the information you need to make reporting more meaningful and actionable to improve future campaign results.