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Identify and Engage Inactive Prospects

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Identify and Engage Inactive Prospects

Inactive contacts can impact your ability to measure the true effectiveness of your campaigns. Looking at which subset of your database is actively engaged with you, and which part is not, will give you a much clearer picture of the effectiveness of your demand generation programs. In this two minute video, learn how to get started!
Length: 2:22

Are you marketing to people who are oblivious to your existance? When was the last time you took a look at the contacts you were sending marketing communications to?

Rhonda Wunderlin
Director, Marketing Best Practices & Training
Twitter: @rhonda

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