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Avoiding the Back Button

Avoiding the Back Button

marketing insights
Your landing page needs to grab the attention of your visitor – instantly. In this two minute video, learn the four questions you need to ask to keep you web visitors engaged!
Length: 2:17
Get rid of the forms that ask for every detail. You really want to match the incentive to the level of effort required to take action. If it is an eBook, do you really need to ask them 5 questions to get it?

Jennifer Horton
Best Practice Consultant



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