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Learning Paths

Eloqua Education Services offers learning paths for key roles across your organization who use our marketing automation platform. Each learning path includes training in a sequence that will help you reach the highest level of proficiency.

Key Roles For the Eloqua Platform:

Marketer
  • Needs to deploy creative email campaigns quickly without requiring technical expertise
   
Advanced Marketer
  • Needs to have working knowledge of asset creating and management, contact segmentation and nurturing automation
   
Administrator
  • Needs to understand the complete end to end picture of how Eloqua drives revenue performance management
  • Needs to measure everything
   
Marketing Executive
  • Uses Eloqua tools to understand lead quality and lead activity
  • Uses Eloqua to track and send sales emails

 


 

Eloqua 10 Learning Path

Course Name

Marketer Advanced Marketer Admin Marketing Exec
RPM: Introduction (WBT)
RPM: Targeting & Segmentation
RPM: Effective Nurturing  
RPM: Lead Quality    
Eloqua 10: Fundamentals Introduction (WBT)  
Eloqua 10: Fundamentals of Segmentation  
Eloqua 10: Fundamentals of Emails  
Eloqua 10: Fundamentals of Forms & Landing Pages  
Eloqua 10: Fundamentals of the Campaign Canvas  
Eloqua 10: Basic Event Management    
Eloqua 10: Personalizing Campaigns    
Eloqua 10: Progressive Profiling      
Eloqua 10: Insight    
Eloqua10: Introduction: Insight For Analyzers (WBT)    
Eloqua 10: Insight for Analyzer    
Eloqua 10: Closed-Loop Reporting  
Eloqua 10: Events in the Cloud      
Eloqua 10: Managing Social Media (WBT)    
Best Practices: Managing Social Media    
Eloqua 10: Managing Email Deliverability and Privacy (WBT)    
Best Practices: Email Deliverability and Privacy    
Best Practices: Content Marketing Part 1 (WBT)  
Best Practices: Content Marketing Part 2 (WBT)  
Eloqua 9/10: Data Cleansing    
Best Practices: Advanced Lead Nurturing (WBT)  
Eloqua 10: Lead Scoring      
Eloqua 9/10: Configuration & Administration      
Eloqua 10: Database Configuration      
Eloqua 10: System Integration      

 


 

 

 

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