Marketing Best Practices Consulting Overview

Practice Makes Perfect

With combined demand generation experience of over seventy years and over 400 plus successful Eloqua implementations, our Best Practice Consultants become your partner for success. After all, other customers who have partnered with Eloqua Professional Services have further mastered their craft—an optimized marketing process leveraging the Eloqua solution and winning demand generation strategies with proven results. Learn more about:

• Business Process Review: Document your current demand generation strategy and objectives, map how marketing and sales processes are aligned, identify gaps between strategy and current process, developing a framework and actionable plan to execute.  BPR topics include:
  • Contact Management: Structure for capturing inquiries, managing your contact database and segmenting for improved conversion
  • Lead Management: Processes and departmental ownership to monitor leads, from creation to conversion, ensuring connectivity and accountability across marketing and sales.
  • Campaign Management: Approach used to align campaign objectives with communication channels, identifying where automation is leveraged  and how results are captured
  • Marketing Effectiveness: Key performance indicators defined to track marketing effectiveness
• Marketing Effectiveness Summit: Bringing together leading marketers in demand generation to exchange ideas and learn about proven best practices that maximize your demand generation results and drive more qualified leads through your sales funnel.  
• Eloqua Marketing Assessment: Review your business requirements and strategic objectives in conjunction with your use of Eloqua; collaborate on next steps to continue to maximize your Eloqua investment and improve your results.

At Eloqua, our experienced Best Practice Consultants listen and help you find new ways to move more quickly, respond more flexibly and perform more efficiently… improving visibility within your organization, of the value marketing provides.