Each year, the various business magazines ceremoniously unveil their “Fastest Growing Companies” lists. The companion profiles typically attribute the catalyst to broad and amorphous differentiators, like “leadership,” “innovation” and “culture.” The truth, however, is far more specific.
Over the past few years, Eloqua has studied the revenue performance of a wide range of companies. We have identified a small group of companies that consistently out-perform and out-compete their peers.
It is not luck. They have found the next frontier – Revenue Performance Management, or RPM.
Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize marketing ROI and top line growth.
For more information, watch this video about Eloqua's Revenue Performance Management Methodology.