Innovative organizations aren’t simply seeking to ‘weather the storm.’ In fact, many are intently studying the economics of the sales and marketing funnel and meticulously pinpointing where improvements in conversion rates can reap the greatest payoff in top-line revenue growth.
Optimizing the conversion rates – the rate at which sales leads pass through the gates from one stage to another – can have an enormous impact on the resulting revenue. By focusing on the funnel, these businesses are creating a springboard effect that will help them emerge from the current economic crisis in with a stronger competitive position.
