How B2B Marketers Deliver Measurable Results - Elevating Their Companies and Their Careers
To drive marketing performance to new levels, B2B marketers have begun to embrace the concept of integrated demand generation and acquire the skills necessary to maximize their investments in underlying platform technologies.
Unlike point solutions that enhance marketing in an individual channel, integrated demand generation platforms integrate and synchronize the whole spectrum of offline and online marketing channels, including email, direct mail, advertising, the Web, call centers, trade shows, partners and the sales force.
