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....who you are The Individual Marketer
Marketing Team
Global Marketing Organization

...what you need to do
Campaign Management
Email Marketing
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Lead Management
Lead Assignment
CRM Integration
Lead Scoring
Sales Enablement

Contact Management
Profiling & Segmentation
Data Management
Data Integration
Preference Management

Marketing Measurement
CMO Dashboard
Website Analytics
Campaign Analysis

WHY ELOQUA? Hear it from the source in our Customer Success Stories.

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PARTNERS Top technology firms and agencies ensure customer success.

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CUSTOMER SUCCESS

Customers Financial Services
Health & Pharmaceuticals
Software & Technology
Media & Info Networks
Real Estate & Hospitality
Software & Technology
Consulting
Business Services
Sports & Entertainment

More from our Customers... Success Stories
Videos

POWER ON TAP Find out about our professional service offerings.

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PARTNERS Top technology firms and agencies ensure customer success.

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SERVICES

How can we help you succeed?
Overview
Getting Started
Ensuring Ongoing Success
Take Advantage of Our Expertise
Eloqua Best Practice Videos

NEED TECH TIPS? Eloqua founder and CTO, Steve Woods, pens the "Eloqua Artisan" blog.

Eloqua Artisan Blog

BEST PRACTICES Try out Eloqua's "Marketing Insights" blog on demand generation topics.

Marketing Insights Blog

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ABOUT ELOQUA

Eloqua at a Glance Eloqua Overview
Board of Directors
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Careers Working @ Eloqua
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News Eloqua in the News
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Events In-Person Events
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Innovation History
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SOCIAL MEDIA
Eloqua Connect A snapshot of Eloqua in the social sphere

Eloqua Blogs Tools, tips and insight

RESOURCES Explore marketing automation through videos, whitepapers, e-books and more.

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CSO Insights: Optimizing Lead Generation

What's the payback?

As CSOs and CMOs realize they to make their salespeople more effective, they strive to optimize lead generation.

CSO Insights, a sales research firm, recently completed a Sales Performance Optimization study of 1,275 firms worldwide.

The study found that companies excelling at demand generation program management – the art of clearly identifying a lead, delivering the targeted message to the prospect and tracking all activity to better understand the process – had higher conversion rates with more salespeople meeting their quotas.

Download the full Whitepaper

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