New: Data Rich: The Payoff of Marketing Measurement on Revenue Performance

DemandGen Report Whitepaper: New survey highlights the connection between analytics and contribution to revenue

According to the DemandGen Report survey, more than 4 in 10 CEOs
(42%) are now actively tracking marketing’s impact on revenue, and 21% of CFOs now have direct visibility into the revenue performance of marketing. A majority (63%) of respondents said CMOs are now providing reports that show marketing’s impact on revenue.channels, including email, direct mail, advertising, the Web, call centers, trade shows, partners and the sales force.