Codynamic Lead Scoring

Challenge
Companies must quantify the value of leads, or prospect assets, based on their expected value. While many companies use the traditional sales funnel to showcase where prospects are pulled in at the top and deals are closed at the bottom, most need a clear explanation of how leads are handled before they are passed onto sales.

Solution
Improving manual lead scoring with a proprietary methodology called Codynamic Lead Scoring, Eloqua utilizes the latest automation technologies and practices to dramatically increase a company’s performance in conversion rates, efficiency of conversion and the effectiveness of the marketing-sales working relationship. This lead scoring system makes the top end of the sales funnel more efficient by enabling marketing to organize, prioritize and nurture leads before they are given to sales. It can track prospects’ behavior, including web and promotion response activity, creating dynamic scores that can increase or decrease over time.

Techniques/Implementation
Lead scoring will continue to advance as more marketers adopt the process and refine the tactics. Eventually, a company’s score will include immediate and historical interest, ultimately becoming a dynamic Company Score, which is an aggregate of scores from past and present interactions with the contacts at a given company.

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