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The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014
L2RM Automation Is Powering A B2B Marketing Transformation
Forrester reports that the lead-to-revenue process has the power to transform marketing by driving engagement with multichannel, personalized, and customer-centric marketing strategies. Forrester’s 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings. Here’s what Forrester had to say about the Oracle Eloqua product: “It’s not surprising that Eloqua leads in features and functions. The company’s products have been in the field the longest (since the early 2000s) and have been deployed by many larger enterprises with complex marketing program requirements.”
“In a straight evaluation of product feature and function, Oracle’s Eloqua product led in our results.”