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Marketing Automation and Demand Generation Videos by Eloqua
Four Copywriting Tips
Your email and landing page copy is intended to get your prospects to convert. How do you create relevant and compelling copy so that your messages are not ignored. This video offers four quick tips for writing stellar copy.
Driving Demand for your Online Events
Learn how to drive prospects to your virtual doorstep. This short video discusses the four areas on which you need to focus to not only drive registration to your online events, but to drive attendance.
Four Lead Scoring Tips
In reality, almost every organisation scores leads, and has for years... Now, technology has enabled us to take a more sophisticated, unbiased approach to scoring leads. This quick video covers four lead scoring "must dos".
You've executed a great online event. Now what?
Congratulations on holding a successful online event! Now's the time to watch Eloqua best practice director, Rhonda Wunderlin, as she offers some winning strategies for following up on the event.
Email as Teaser
Marketers have to start thinking of email as a teaser. And the landing page you drive visitors to can include all the details. Here's a quick video that describes the best balance between email and landing page content.
Data Quality: The New Black
Data quality is more important than ever. In fact, the success of your campaigns depends on it. Marketers who invest the time to implement a data quality program generate 267% more leads per month. This two minute video will reveal three key things you need to get started.
Creating the Ideal Email Subject Line
Don't you wish there was a magic formula for writing email subject lines? How do you write a subject line that will get someone to open and respond to your email? This short video offers a four quick tips to ensure email effectiveness.
Exploring Social Media for Demand Generation
Everyone is talking about social media. But how does it apply to your marketing efforts? In this ten minute roundtable discussion, find out how you can extend the value of your existing marketing tactics by ‘joining the conversation’.
Content is King
Content is king. It's probably the most valuable asset you have as a marketer. How do you create, manage and keep your marketing content fresh? This quick video offers tips that will super charge your content marketing strategy.
Relationship Mapping
Are you aligned? Or, are you behind? Identify where the perceived gaps are in the sales and marketing relationship. Open the lines of communication and prioritise areas where sales and marketing can work better together. Watch this two-minute video and learn how to align your team culturally and economically.
Six Ways to Segment
Relevance drives conversion! How relevant your messages are will determine how prospects respond. Lack of relevancy is the number one reason why prospects unsubscribe or opt-out. Watch this short video and learn how to stay highly relevant to drive conversion and avoid erosion.
Converting Unknown Visitors To Known Visitors
How do I get unknown visitors on my website to self-identify? The answer: give them a reason to raise their hand! Easier said than done, right? Watch this two minute video and learn how to entice prospects to share more information.
Avoiding the Back Button
Your landing page needs to grab the attention of your visitor – instantly. In this two minute video, learn the four questions you need to ask to keep you web visitors engaged!
Identify and Engage Inactive Prospects
Inactive contacts can impact your ability to measure the true effectiveness of your campaigns. Looking at which subset of your database is actively engaged with you, and which part is not, will give you a much clearer picture of the effectiveness of your demand generation programs. In this two minute video, learn how to get started!
Marketing Tips for Small- to Medium-Sized Businesses
Marketers at small to medium sized businesses have big challenges due to lack of resources and time. This video has some quick and easy ways to punch up your online marketing effectiveness without investing a lot of time.
Eloqua is Easy to Use
Marketing professionals discuss how easy Eloqua is to use as a marketing automation tool.
Measuring Good to Great Marketing
Marketing professionals discuss what they believe the key differences are between good and great marketing programs.
Powering Global Organizations
Marketers from global telecommunications firm TANDBERG discuss how Eloqua supports their worldwide marketing team.
Eloqua in the Socialsphere