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The Small Guide to Big Ideas
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. That's why marketers are using the power of marketing automation to refine, target, and optimize program initiatives with custom content and automated communications. Read about the benefits of implementing marketing automation technology based on The 5 Tenets of Modern Marketing. Learn the marketing automation methods and techniques successful marketers use to capture and deploy information across their programs and campaigns.