Roy Young: Ten Mistakes Marketers Make

Does marketing lack influence and stature in your organization? Is marketing misunderstood and underappreciated? Do members of your company’s executive team, along with your peers throughout the organization, fail to see the connection between marketing and the cash flowing into your company’s coffers? If you are like most marketers, key players in your organization don't view marketing as a true strategic partner. Result? They underutilize you, preventing you from delivering maximum value for your firm.
In Roy Young's ebook, Ten Mistakes Marketers Make you are given 10 actionable strategies to turn this situation around and correct misperceptions of marketing’s role in generating revenue and value for your organization. cash. How? For starters, understand and avoid the 10 biggest mistakes marketers make.