Jill Konrath: How Marketing Can Impact Sales

The strategies outlined in Jill Konraths’s eBook, How Marketing Can Radically Impact Sales, are having a major impact on companies just like yours when it comes to critical problems that can seem intractable:
New sales reps are slow to get up to speed, sales reps fail to read prospect buying signals or pursue the wrong leads and forecasts are based on hunches instead of data... to name a few.
According to CSO Insights, firms who have invested in demand-creating marketing automation systems have achieved impressive results, most notably with sales win rates.
This eBook is a must-read for any marketer tasked with lead generation.