Digital Body Language Chapter 4: The Profile of the New Buyer

An Excerpt from Digital Body Language, by Steven Woods

The first step in re-ordering one's thinking about a buyer's digital body language is observation. Without the ability to view and aggregate the telltale signs of digital body language, no marketer can use those signs to tailor their marketing messages and approaches. The marketer must understand the buyer along five key dimensions to leverage digital body language most effectively. They correspond to the key questions about a potential buyer that any sales professional would want to evaluate before initiating a sales cycle.

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