Cross Telecom

A combined effort between Concur’s sales and marketing teams to build total alignment in strategy, process and systems – including Eloqua and Salesforce.com integration -- increased Concur’s ability to generate business.

• Eloqua and Salesforce Integration Helps Concur Increase Efficiency, Grow Business

Cross leveraged Eloqua’s sales enablement tools such as sales email templates, weekly reports and real-time notifications of website activity to improve conversion throughout the funnel and improve usage of Salesforce.com.

• Cross Telecom Embraces Sales Enablement Tools

Alison Tanner has introduced a new marketing policy at SBLI–create compelling offers that drive conversions. Find out how their five person marketing team is using Eloqua to nurture and educate leads, facilitate 1:1 relationships for SBLI’s sales agents, and prevent leads from being lost to the competition.

• SBLI's SmartStart to Automated Email Nurture Campaigns

With more than 100 competitors, McAfee realised that its sales and marketing teams had to work closely together to drive revenue growth. Agreement and alignment between the two departments was crucial to creating marketing effectiveness and improving the sales pipeline.

• McAfee Reaps the Benefits of Eloqua’s Lead Scoring and Lead Nurturing Marketing Automation Programs

The team at e.Republic needed to move from database disaster and email blaster, to a metric oriented, well automated sales & marketing team with their sights set on achieving true RPM (revenue performance management.)

• eRepublic is Making all the Right Email Moves

In May of 2010, the NBA’s Golden State Warriors creatively leveraged several social media channels to officially launch the organization’s new logo and branding. The result? Large growth among all of their various social media platforms, greatly increased Web traffic, record attendance at their NBA Draft party and a notable boost in ticket revenue.

• NBA team Golden State Warriors Leverage Social Media to Launch Logo

Through its global RPM strategy, Platts is optimizing its entire revenue cycle – increasing revenue growth and more efficiently investing resources - while improving sales and marketing alignment and collaboration.

• Revenue Performance Management: Platts’ Formula for Revenue Growth

The team at PerkinElmer needed to implement a marketing platform that would centralize all digital marketing initiatives, provide a common view of marketing data, and enable online profiling of customers and prospects to drive better targeting, segmentation and sales insight.

• PerkinElmer Puts Teamwork to Work with Eloqua

To meet the needs of prospects at various stages of the buying cycle, Taleo needed a lead nurturing strategy that provided customized communications at every lead stage.

• Seeding and Cultivating the Taleo Revenue Engine with Lead Nurturing

The marketers at Limelight Networks needed a single repository of campaign-related metrics. How did they bring Eloqua and Omniture together to enhance their marketing effectiveness?

• Limelight Networks Optimizes Marketing Programs With a Common View of Prospect Interest and Web Activity

Explore how the fast growing on-demand software company scaled marketing programs to get out ahead of rapid organizational growth and increased sales and marketing alignment.

• SuccessFactors Leverages Eloqua Marketing Automation to Scale Programs and Support Rapid Organizational Growth

Learn how the global marketing team at Siemens PLM Software got more control over global messaging, consolidated customer data and standardized processes on Eloqua’s marketing automation platform.

• Siemens PLM Software Balances Global Brand with Local Flavor Using Eloqua Marketing Automation

See how Plum Benefits dramatically improved open rates and doubled the size of their audience by tapping into the powerful segmentation capabilities available within the Eloqua platform.

• Plum Benefits Tunes into Customer Behavior to More Effectively Target Ticket Campaigns

Uncover how FXCM automated its marketing processes to achieve a 400 percent increase in campaign effectiveness.

• FXCM Scales its Demand Generation Programs with Eloqua

Learn how Administaff uses Eloqua to increase efficiency, accelerate the sales cycle, and provide more qualified leads to the sales force.

• Administaff Increases Lead Efficiency with Eloqua Demand Generation Platform