Aberdeen Group: Lead Scoring
Learn from the best! This valuable report identifies best practices in lead scoring and prioritization by analyzing the processes, capabilities, and performance of 180 top performing organizations. The Aberdeen Group offers hard numbers demonstrating increased revenue, higher conversion rates and lower cost per conversion at companies using lead scoring and prioritization.
Investing in the Customer Lifecycle
Financial services companies today must compete in a rapidly changing business environment. Customers are increasingly reluctant to commit their financial resources to a single brand, and they are also more likely to take their business to a competing provider when an existing relationship fails to meet their expectations.
Reading Your Buyer's Digital Body Language (TM)
The traditional B2B transaction has been almost entirely a sales function rooted in face-to-face interactions. Now salespeople are increasingly dependent on their marketing teams to provide insights into which prospects are showing the strongest digital buying signals.
Revenue Performance Management Whitepaper
CEOs know the score: Grow fast enough, and all is forgiven. Miss the number and you’re toast. This white paper examines how Revenue Performance Management can be used to manage a company’s interactions with buyers through the entire purchase process to enable dramatically more predictable, rapid and profitable revenue growth.
Fueling the Revenue Engine
Generating predictable revenue requires plans and processes that look beyond lead generation to deal acceleration and targeted B2B marketing throughout the marketing and sales funnels.
The Business Case for Integrated Demand Generation
As competition intensifies and growth expectations increase, B2B marketers are under pressure to deliver measurable results and clearly demonstrate the value they provide. To succeed in this new era of accountability, marketers must consistently reach the right people through the right channels with the right message.
CSO Insights: Optimizing Lead Generation
CSOs and CMOs are realizing that they need to find ways to help sales reps achieve higher targets by increasing their efficiency. Now many executives want to understand which investments assure the highest results?
Codynamic Lead Scoring
There is an opportunity to realize significant gains in the selling process by optimizing what happens at the top end of the sales funnel - particularly the way qualified leads are handled before they get passed onto sales. How can marketing seize this opportunity? One way is to improve and automate what many companies already do manually: lead scoring.
Automating Demand Generation
How leading companies are using demand generation management techniques, traditionally applied to manufacturing, to optimize and accelerate the demand generation process.