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On-Demand Marketing Accountability
Do you have a sinking feeling when it comes time to justifying your on-demand marketing decisions and expenditures? In today's business environment, marketers are under tremendous pressure quantify their return on marketing. That means moving from hunches to systematically testing, analyzing and measuring the results of every marketing campaign – from first contact to close.
Eloqua Conversion SuiteTM delivers on the promise of ‘closed loop marketing' with detailed marketing campaign analytics that gives marketers visibility into the results of every marketing program as prospects flow through your sales cycle. With deep integration with lead generation software, Eloqua 's “first contact to close” reporting allows you to pinpoint those campaigns that have the most impact, so you can focus your efforts and maximize results.
“In addition to generating more qualified sales leads for our organization, Eloqua has helped us build a truly accountable marketing organization. In today’s business environment, this is a critical part of being visible at the executive level. Now we can easily see the impact and results of every campaign, quantifiably and qualitatively. We know where to spend our resources to yield the highest return on our investments. Eloqua has given us an invaluable tool for validating our efforts to the rest of the company."
- Matt Tormollen, Chief Marketing Officer, Pavilion Technologies
Find out how Eloqua can help you with your demand generation and start your own marketing success story.
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The Eloqua Customer Success portal is a comprehensive source for examples of how our customers use Eloqua to solve some of the most vexing marketing & sales problems.
“Eloqua is a fantastic solution for email marketing campaigns, web site analytics, and lead generation. I can't imagine running marketing without such a system...”
Dave Lewis
SVP Marketing. Ellie Mae
The Business Case for Demand Generation
Optimizing Lead Generation
What’s the Payback?
Automating Demand Generation
The Power of “Factory Thinking” in Sales and Marketing
How to make marketing matter to your CEO
Marketing ROI for lead generation
Marketing Metrics - Learn from the Masters
Marketing by the dashboard light:
Practical strategies for optimizing your marketing results with dashboards
Extreme Marketing:
Strategies and Tactics for Marketing that Sells
Marketing Effectiveness Summit
A Seminar on Improving Demand Generation
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The 2007 Market Awards: Elite -- Sybase
CRM Magazine
Lead scoring: Marketing's answer for sales
SearchCRM.com
How NetSimplicity optimized its demand generation at a ‘granular’ level
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Risky Business: Automation is Aon’s Insurance for Success
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Eloqua Named to 2007 Deloitte Technology Fast 500 for Phenomenal Five Year Growth
Eloqua Wins Rising Star Award from CRM Magazine and Helps Sybase Achieve the 2007 Elite Award
Eloqua Named a “Cool Vendor” by Gartner in CRM Marketing and Analytics
Eloqua Named 88th Fastest Growing Technology Company in North America
Eloqua Wins ClickZ Marketing Excellence Award for Best Enterprise Analytics Tool
