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Eloqua Team Eloqua Enterprise
Determining Qualified Leads: Eloqua Co-Dynamic Lead Scoring ™
Are you still dumping unqualified leads on your sales team?
Eloqua Co-Dynamic Lead Scoring TM is the industry’s most advanced, automated lead qualification technology. This powerful technology automatically ranks qualified leads according to their buying interest, improving conversion rates, more efficiently allocating resources and improving communication with the sales force. It does this by using common lead quality definitions like BANT (Budget, Authority, Need and Timeline), combined with lead response, activity and behavior. Qualified leads with higher scores are considered more likely to convert to closed revenue and can be automatically passed to sales through Eloqua 's real-time integration with SFA and CRM systems. Cold leads can go into longer term lead ‘nurturing’ programs until they become active again.
Postini, an Eloqua customer, recently doubled the productivity of its inside sales team by focusing their calling campaigns leads that have responded to email campaigns or visited their website.
“Knowing how prospects have responded to marketing campaigns before you make the call is the single biggest factor in uncovering revenue opportunities for our inside sales team.”
Drew Paik, director of Marketing Operations, Postini. Read the case study.
Find out how Eloqua can help you with your demand generation and start your own marketing success story.
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The Eloqua Customer Success portal is a comprehensive source for examples of how our customers use Eloqua to solve some of the most vexing marketing & sales problems.
“Eloqua is a fantastic solution for email marketing campaigns, web site analytics, and lead generation. I can't imagine running marketing without such a system...”
Dave Lewis
SVP Marketing. Ellie Mae
The Business Case for Demand Generation
Optimizing Lead Generation
What’s the Payback?
Automating Demand Generation
The Power of “Factory Thinking” in Sales and Marketing
How to make marketing matter to your CEO
Marketing ROI for lead generation
Marketing Metrics - Learn from the Masters
Marketing by the dashboard light:
Practical strategies for optimizing your marketing results with dashboards
Extreme Marketing:
Strategies and Tactics for Marketing that Sells
Marketing Effectiveness Summit
A Seminar on Improving Demand Generation
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The 2007 Market Awards: Elite -- Sybase
CRM Magazine
Lead scoring: Marketing's answer for sales
SearchCRM.com
How NetSimplicity optimized its demand generation at a ‘granular’ level
SearchCRM.com
Risky Business: Automation is Aon’s Insurance for Success
Direct Magazine
Eloqua Named to 2007 Deloitte Technology Fast 500 for Phenomenal Five Year Growth
Eloqua Wins Rising Star Award from CRM Magazine and Helps Sybase Achieve the 2007 Elite Award
Eloqua Named a “Cool Vendor” by Gartner in CRM Marketing and Analytics
Eloqua Named 88th Fastest Growing Technology Company in North America
Eloqua Wins ClickZ Marketing Excellence Award for Best Enterprise Analytics Tool
