Included with:

Eloqua Team      Eloqua Enterprise

Multi-Channel Marketing

According to industry surveys, 34% of marketers cannot execute a coordinated, integrated, multichannel marketing campaign.

Multi-touch, multi-channel marketing from Eloqua lets marketers use direct mail, email, phone, and web to secure and nurture the interest of potential customers. Return on Investment is optimized since marketing response and sales conversion can be measured and managed on one platform. Marketers to see real-time tracking and reporting on sales and marketing campaigns that are driving prospects to your website - regardless of the medium or channel. Analyze the effectiveness of multichannel marketing in a single glance. Compare PPC campaigns against email, search keywords and other mediums before drilling down into individual prospects acquired through each. Once you have determined the right sequence of touches, automate the entire marketing campaign.

• Automatically send out marketing messages at regularly scheduled intervals or as a result of prospect behavior using Eloqua event triggered marketing automation
• Use various marketing channels such as email, direct mail, phone and web in unlimited combinations and sequences
• Leverage pre-built templates to quickly and efficiently launch and manage comprehensive and effective campaigns.
• Measure real-time response and conversion.
• Quickly discern variations in response rates between channels.
• Quickly design and implement new campaigns.

“Eloqua is a fantastic solution for email marketing campaigns, web site analytics, and lead generation. I can't imagine running marketing without such a system. It's been the single biggest driver in growing our business this past year. We offer a try and buy model for our software and Eloqua helps us convert at a rate of 76% by automating the follow-up to every lead we capture. Be a hero at your company, get Eloqua .”

 

- David Lewis, Senior Vice President of Marketing, Ellie Mae. Read the case study.