Included with:

Eloqua Team      Eloqua Enterprise

Event Triggered Marketing Automation

Use the industry's most sophisticated event-triggered marketing automation software to accelerate your multi-channel campaigns.

Eloqua marketing automation delivers the right message at the right time to your best prospects. Trigger customized outbound communication over any marketing channel based on prospect Active Profile^TM demographics and behavior changes. With our intuitive graphical workflow editor, you can ‘set and forget’ sophisticated programs for managing product trial downloads, cross-sell and up-sell campaigns, and complex nurturing programs. Automated lead scoring and lead distribution sends the most qualified best sales leads to the right reps to call and close; automated cross-sell and upsell programs activate based on renewal contract dates. All are possible with the powerful logic and control of Eloqua's marketing automation solution.

Scale your most sophisticated marketing programs with powerful marketing automation software.

• Develop multi-step, multi-media campaigns - email, web, telesales, direct mail, using Eloqua's intuitive and graphical workflow engine
• Use workflow logic to evaluate lead quality, create lead score. Take specific action based on score.
• Trigger actions using decision rules based on time delays and complex scheduling; contact data values and comparisons; marketing response and website activity data; percentage based routing; manual agent intervention; or complex contact ownership assignment and updates.
• Transfer a qualified lead directly to sales with Eloqua real-time SFA/CRM Integration.

For a personalized demonstration of Eloqua marketing automation, request a live demonstration today.