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Eloqua Enterprise

SMARTpacks™: Industry Best Practice Templates

Looking for industry best practices in demand generation, campaign automation and lead management? Get a head start with Eloqua SMARTpacks™

Eloqua gives your distributed marketing organization access to your corporate library of approved best-practice templates, ready for quick customization for regional campaigns. Now corporate marketing can create and standardize global marketing campaigns and processes that can be tailored to different regional or product marketing groups, while still retaining brand, process and messaging consistency.

Rely on Eloqua's broad industry expertise from implementing hundreds of marketing solutions for leading marketers like Administaff, Cognos, Seagate, JBoss and others. Eloqua SMARTpacks^TM are packaged marketing automation applications based on industry best practices that can be transferred between and across Eloqua Conversion Suite client installations. These SMARTpack applications can include sophisticated pre-built event-triggered programs like event and survey management systems, automated lead scoring systems, and multi-step lead nurturing programs, or marketing assets like personalized dynamic landing pages, prospect surveys or registration forms.

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Decrease your time to campaign execution and leverage marketing best practices with Eloqua SMARTpacks^TM.

SMARTpacks^TM benefit the marketer in a variety of ways. They can reduce upfront implementation of programs, leverage 'best practices,' and build a more scaleable alternative to consulting and professional services. They can dramatically shorten your time to deployment of best practices for your organization. And they will improve the effectiveness of lead generation and management campaigns.

SMARTpacks^TM also support organization with multiple divisions. Because of the ability to share knowledge across installations, clients with security concerns but also drastically different business practices and data integration points will be able to remain independent yet still leverage valuable knowledge across the organization.

SMARTpacks^TM Examples include:

• Lead Scoring Programs
• Lead Routing Programs
• Lead Nurturing or Drip Programs
• Free Software Trial Programs
• Data Cleansing and validation Programs
• Multi-Channel Campaign Automation