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Eloqua Active Profiles™ - Rich Prospect Profiling
Tracking customer activity, behavior and interest has become the lynchpin to effective marketing – and effective selling.
Eloqua applications provide unprecedented visibility into customer behavior using Active Prospect Profiling technology. Eloqua Active ProfilesTM are real time, comprehensive views of your marketing targets – any individual who has been on your website, was sent or received your campaign material, was on an acquired list, or talked to a sales rep. Eloqua automatically creates and manages Eloqua Active ProfilesTM, helping marketers better understand which specific events trigger desired customer behavior – be it a visitor's Google search, clickstream, downloads, number of visits, time spent on pages or other relevant indicators. Eloqua's Active Prospect Profiling is available to sales teams through Eloqua's real-time SFA/CRM integration. Eloqua Active ProfilesTM form the basis of Eloqua's comprehensive reporting and analytics.
“For us demand creation is a carefully constructed process that is strategically tied to corporate revenue goals. Eloqua helps us manage this process by providing an incredible set of data management tools that allow us to assemble, manage, and analyze lead and activity data. Eloqua is a must for any Marketing organization that is serious about demand generation.”
- Ken Evans, Senior Marketing Manager, Endeca Technologies
Find out how Eloqua can help you with your demand generation and start your own marketing success story.
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The Eloqua Customer Success portal is a comprehensive source for examples of how our customers use Eloqua to solve some of the most vexing marketing & sales problems.
“Eloqua is a fantastic solution for email marketing campaigns, web site analytics, and lead generation. I can't imagine running marketing without such a system...”
Dave Lewis
SVP Marketing. Ellie Mae
The Business Case for Demand Generation
Optimizing Lead Generation
What’s the Payback?
Automating Demand Generation
The Power of “Factory Thinking” in Sales and Marketing
How to make marketing matter to your CEO
Marketing ROI for lead generation
Marketing Metrics - Learn from the Masters
Marketing by the dashboard light:
Practical strategies for optimizing your marketing results with dashboards
Extreme Marketing:
Strategies and Tactics for Marketing that Sells
Marketing Effectiveness Summit
A Seminar on Improving Demand Generation
» Register
The 2007 Market Awards: Elite -- Sybase
CRM Magazine
Lead scoring: Marketing's answer for sales
SearchCRM.com
How NetSimplicity optimized its demand generation at a ‘granular’ level
SearchCRM.com
Risky Business: Automation is Aon’s Insurance for Success
Direct Magazine
Eloqua Named to 2007 Deloitte Technology Fast 500 for Phenomenal Five Year Growth
Eloqua Wins Rising Star Award from CRM Magazine and Helps Sybase Achieve the 2007 Elite Award
Eloqua Named a “Cool Vendor” by Gartner in CRM Marketing and Analytics
Eloqua Named 88th Fastest Growing Technology Company in North America
Eloqua Wins ClickZ Marketing Excellence Award for Best Enterprise Analytics Tool
