Check out our second Guide in this essential series!
Socially Enabling the Enterprise
Manage and Scale Enterprise Social Media
Take advantage of the industry’s first unified social platform that delivers a seamless experience across listening, engagement, content creation, community management, and analysis of a company’s social media efforts. Manage and scale your relationships with customers on social media while integrating social media information into your Modern Marketing system of record.
Retain and gain fans with engagement.
Engage with fans and followers on social networks to drive brand awareness, advocacy, loyalty, and sales. Run social campaigns, segment, and target the right audiences with the right message. Retain and gain customers through timely response to social media posts.
Listen and learn for business insights.
Listen to what people are saying about your brand, analyze campaign results, and get engagement metrics. Learn about customer preferences, what they like and don’t like about your product, and use this information to create products and marketing programs that sell.
Integrate social information to marketing automation.
Oracle Social Relationship Management (SRM)—an Oracle Social Cloud business solution—is integrated with Oracle Eloqua marketing automation so you can engage in social conversations, gain insight into trends, and be present in every important social media interaction with your customers.
Extend social across the customer experience.
Because Oracle SRM is also integrated with Oracle Customer Experience (CX) business applications, data moves easily between your social, marketing, service, commerce, and sales applications. Eliminate dashboard overload and data silos with Oracle enterprise solutions.
Listening to social across more owned and earned media channels.
- Get deeper listening capabilities than other social listening software with SRM Indicators.
- Capture more social conversations about your brand by listening on owned and earned media.
- Get beyond brand mentions and customer sentiment with customer intent, product likes/dislikes, and customer service issues.
- Gather business insight to improve products, services, and internal processes to grow revenue.
Include listening, engagement, apps, publishing, and analytics in one place.
- Replace two or three point solutions with one integrated product.
- Plan and execute multichannel marketing campaigns in one place.
- Save time and money by simplifying social media management, software training, and vendor management with one superior solution.
Integrating enterprise social data with CRM, CX, marketing, and more.
- Run your social on a complete business automation solution—not just a social media management solution.
- Get your head around a social cloud that’s integrated with Oracle marketing, service, sales, and commerce solutions.
- Eliminate data silos and dashboard overload by integrating social data into your CRM and CX system.
- Connect every interaction that your customers have with your enterprise brand—only with Oracle.