How to develop tactics to address and align messaging across all digital channels to engage with prospects and customers in a meaningful way.
Give Sales The Competitive Advantage
Accelerating the Contact to Contract Process
Modern Marketing powered by marketing automation software gives sales teams an unfair competitive advantage throughout the sales process. Marketing can provide the information on prospect behavior they need to close the business and the lead generation tools to boost efficiency and improve results.
Helping sales close more revenue faster.
Marketing automation that’s integrated with CRM and connected to a set of prospect intelligence and productivity tools can make a dramatic difference in sales results.
Arm your sales team with visibility and insight.
- Who are the most engaged buyers?
- What web pages did the prospect visit?
- Which search terms brought them to your site?
- How did they respond to your email campaign?
- Are they exploring the website right now?
Enable sales with powerful new capabilities.
Help them quickly identify opportunities, engage prospects in relevant communications, and track web activities throughout the sales and revenue cycle.
Identifying the best opportunities by measuring lead quality.
- Make it easier for sales to identify, track, and engage their prospects.
- Give sales an easy to understand, prioritized view of the hottest, most engaged prospects and accounts to increase lead generation quality.
Knowing lead behaviors and activities immediately.
- Deploy the most intuitive graphical summary of prospect online activities and behaviors.
- Help sales people focus conversations on topics that resonate with buyers and create qualified sales leads.
Engaging prospects directly to close the deal.
- Customize, send, and track prebuilt email templates from the CRM, iPad, and web.
- Receive real-time web visitor alerts to drive sales rep behavior.