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Improve sales close rates when you score, assign, and nurture leads.
The Smartest Lead Technology in the Industry
Modern Marketing relies on lead management software to automate lead scoring, assignment, and nurturing. Co-Dynamic Lead Scoring™ from Eloqua is the industry’s most advanced lead qualification technology. Now you can rank qualified sales leads according to buying interest, enhance lead quality, route hot prospects to sales, and improve conversion rates.
All qualified leads are not created equal.
It's up to marketing to ensure that only the best marketing leads get passed to sales. Automatically rank your leads according to prospect fit and engagement so sales can focus on those with the highest probability to close.
Lead scoring is a must-have for well-performing marketing teams.
Lead quality drives revenue.
Capture and assign qualified leads so that your sales team gets the right information to convert more opportunities. Align sales and marketing with the same critical insight to close up to 30% more deals.
In a study of ten B2B organizations using lead scoring systems, Eloqua found that on average, close rates increased by 30%, company revenue increased by 18%, and revenue per deal increased 17%. [Eloqua Lead Scoring Solution Guide]
Using lead quality definitions in combination with response, activity, and behavior data.
Getting the right leads to the right salespeople at the right time.
Converting cold leads into hot prospects with relevant and timely communication.
Passing top quality leads to sales in real time with CRM system integration.