Eloqua Lite

Just getting started with online marketing? Try Eloqua Lite
Eloqua Lite is the perfect solution for marketers looking to optimize their online marketing efforts. Easy to use and affordable, Eloqua Lite helps marketers execute email campaigns, drive prospects to landing pages and convert them to hot leads with forms that are easy to build and deploy all in a single system. Eloqua’s One-Click CRM integration quickly syncs with your CRM or SFA database so you can pass prospects directly to sales for follow up.

Eloqua Lite comes pre-loaded with email and landing page best practice templates, Eloqua certified ‘playbooks’ on campaign design and simple tools like Web Visitor Alerts that help focus your sales team on their most active prospects.

Eloqua Express

Need More Sophisticated Marketing Tools to Support Your Fast Growing Business? Step up to Eloqua Express.
As your business grows, so do your marketing automation needs. When basic digital marketing is no longer enough, rely on Eloqua Express to:

• prioritize and score sales leads to increase conversion rates
• nurture prospects to capture long term opportunities
• extend your CRM integration to forge better alignment with sales (not sure what you’re trying to say)
• keep your marketing database clean to improve segmentation and targeting
• provide a personalized web experience to improve response rates

Eloqua Express offers robust marketing workflow automation so you can ‘set and forget’ multi-touch prospect and customer campaigns. Eloqua Co-Dynamic Lead Scoring helps you prioritize leads based on who they are and what actions they take. Hypersites provide a powerful tool to convert leads with personalized, content-driven landing pages, and Eloqua’s premium CRM integration and Web Services API give you more flexible options for getting data into and out of your marketing database.

Eloqua Team

If Your Team Needs to Automate and Measure Complex Marketing Processes, Eloqua Team is Your Platform for Success.
Maturing businesses must support complex and sophisticated marketing programs that go beyond lead generation. Customer lifecycle marketing, targeted cross-sell and upsell campaigns, customer conferences and roadshows and support for distributed sales and channel organizations&emdash;are the hallmarks of a maturing business with growing digital marketing needs.

Eloqua Team helps marketing organizations at mid-sized businesses scale to meet the most demanding revenue objectives:

• Support advanced database segmentation to improve targeting and relevance.
• Leverage diverse marketing channels like direct mail, telemarketing, RSS and SMS so you can communicate with audiences according to their preference.
• Simplify and automate communications for in-person events, road shows and conferences to maximize attendance and ROI.
• Support accurate and timely lead management no matter how complex your lead routing requirements.
• Facilitate sophisticated lead scoring to meet the needs of various segments, product offerings or sales teams.
• Demonstrates the direct revenue contribution and ROI of your efforts - from individual campaigns up to global roll-ups or programs.
   

Eloqua Enterprise

Do you need to standardize how distributed marketing teams execute and measure campaigns on a global scale?
Global marketing organizations face many campaign execution and measurement challenges. Developing a standard practice for deploying campaigns can be difficult across multiple systems, decentralized teams and competing processes. What is needed is a unified platform that can meet the needs of the CMO seeking accurate, comprehensive reporting on marketing effectiveness and the field marketer that needs to quickly tailor campaigns for local audiences.

Many of the largest and most successful businesses meet these challenges with Eloqua Enterprise. The most flexible and powerful marketing automation platform available today, Eloqua Enterprise is an obvious choice for global marketing organizations seeking to:

• manage global campaign execution
• automate customer acquisition and upsell programs
• control complex worldwide lead distribution for direct and indirect sales channels
• provide actionable marketing intelligence across the enterprise
• measure marketing's impact on revenue, optimize campaign performance and predict future outcomes

Eloqua Enterprise includes best-in-class functionality for online and offline multichannel campaign management, web marketing and analytics, event-triggered automation, sophisticated data management tools and the widest range of integration options for CRM and other enterprise applications. Large, global customers rely on Eloqua Enterprise as their marketing system of record, and frequently engage with Eloqua services for best practices consulting, marketing effectiveness benchmarking and success planning.

Eloqua Enterprise includes Eloqua premiere support for dedicated service delivery, the Eloqua sandbox testing and staging environment to ensure proper rollout of complex marketing programs and custom security groups to more carefully manage and administer dozens of user roles across the application.