Target the Right Buyer

How do you know that your messages are hitting the right people at the right time?

Target the right buyer Digital Body Language Data Management Preference Management Do more with less Easily execute campaigns Get the right leads to sales Nurture leads automatically Connect social and revenue Deliver sales intelligence Customer Lifecycle Marketing Measure everything Product pricing

Relevance = Conversion = Revenue

It’s a simple equation. The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data, and the ability to segment based on both who your prospects are and what they do. Ensuring maximum message relevancy improves lead generation and decreases those nasty un-subscribes.

With Eloqua you can build
the perfect list using criteria like: clipboard

Who (job title/role)?

What email marketing campaigns did they last respond to?

When did they last visit your website?

Precise marketing segmentation pays off. Campaigns that target based on website user click-stream data generate conversion rates that outperform untargeted broadcast campaigns by nearly 4 to 1 (Jupiter Research).

Find out more about the Eloqua's Targeting and Segmentation:

Contact Profiling and Segmentation: use website activity profiles to segment your audiences for campaigns

Data Management: standardize and normalize data to ensure segmentation accuracy

Data Integration and Eloqua AppCloud: integrate data with your other marketing apps

Preference Management: use subscription management to allow your contacts to tell you how they want to be communicated with

Dynamic Landing Pages: create landing pages that adapt to different audience segments

For an in-depth overview of our marketing campaign targeting and data management services, view our view our Flash Product Demo.

use list targeting and audience segmentation: watch the video

Product demo
Learn how to use list targeting and audience segmentation in Eloqua.

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Targeting and Segmentation Solution Guide