Target the Right Buyer

How do you know that your messages are hitting the right people at the right time?

Relevance = Conversion = Revenue

It’s a simple equation. The more targeted and relevant your campaigns, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data, and the ability to segment based on both who your prospects ARE and what they DO. Ensuring maximum message relevancy, improves conversion rates and decreases those nasty un-subscribes.

With Eloqua you can build
the perfect list using criteria like: clipboard

Who (job title/role)?

What email campaigns did they last respond to?

When did they last visit your website?

Precise segmentation pays off. Campaigns that target based on Web-site user click-stream data generate conversion rates that outperform untargeted broadcast campaigns by nearly 4 to 1 (Jupiter Research).

Find out more about the Eloqua's Targeting and Segmentation:

Contact Profiling and Segmentation: use website activity profiles to segment your audiences for campaigns

Data Management: standardize and normalize data to ensure segmentation accuracy

Data Integration and Eloqua AppCloud: integrate data with your other marketing apps

Preference Management: use subscription management to allow your contacts to tell you how they want to be communicated with

Dynamic Landing Pages: create landing pages that adapt to different audience segments

For an in-depth overview of our marketing campaign targeting and data management services, view our view our Flash Product Demo.

Audience

20,000

Average Selling Price

$200,000

Improved Response Rate

2 - 3%

Overall Increase in Revenue

$1,000,000

next steps

Launch
Overview Evaluating? Contact Us

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