Connect B2B social media marketing and revenue

Why is integrating social into B2B demand generation campaigns so difficult?

Social channels are critical to the marketing mix, but often B2B social media efforts stop at monitoring or content marketing, and are never integrated into email marketing and web campaigns where they can help B2B demand generation and revenue performance.

Start simple with Eloqua Social Suite, a set of social apps integrated seamlessly into the Eloqua marketing automation software.  With Social Suite, you can easily sprinkle social content into existing Eloqua content marketing campaigns. Over time, you can use social data to better target, segment and measure demand generation campaigns. 

Four simple steps to get started quickly and begin seeing success with B2B social media marketing:

Step 1: Build Awareness of your social content

Step 2: Engage more buyers and prospects through social channels

Step 3: Enrich your database with social profiles and activities.

Step 4: Measure the social impact on campaigns

What is the Eloqua Social Suite?

Social Suite is a collection of apps that bring B2B social media marketing capabilities directly to the revenue marketer.  Included at no cost in all Eloqua editions, Social Suite apps are broken down into three core categories:

• Social apps that allow you to drag social content directly onto landing pages from within the Eloqua editor.
• Social data apps that pull in and manipulate social data from leading social sites
• Social reports and dashboards for measuring social conversions.

For more detailed information, download the data sheets for Eloqua Social Suite and Eloqua Social Suite AppEndix.