Eloqua Revenue Suite
Is there a formula for revenue growth?
You know that marketing automation can improve your response rates, speed marketing execution and boost sales performance. But which of these benefits will maximize overall revenue performance?
The world’s fastest growing businesses rely on Revenue Performance Management, or RPM - a bold new business strategy generating more predictable and rapid revenue growth. Behind that strategy is the Eloqua Revenue Suite, a set of powerful applications to help businesses model, measure and benchmark the revenue cycle from cold to close.
Eloqua Revenue Suite includes:
- Revenue Insight™: A flexible cloud-based revenue analytics and reporting engine that includes Revenue Performance Indicators - five essential metrics and dashboards for executives to track the health of the revenue cycle
- Revenue Architect: A powerful and intuitive revenue cycle planning application
- Revenue Benchmark Index: The world’s largest source of revenue cycle benchmark data
Revenue Insight - Analyze Your Revenue Cycle for increased Revenue Performance
Revenue Insight is the industry's most robust cloud-based revenue analytics and reporting application. With Revenue Insight, you can view your integrated marketing and sales funnel through a common lens - and assess it's performance against 5 key Revenue Performance Indicators: Value, Reach, Conversion, Velocity and Return.
- Track progress against key Revenue Performance Indicators using pre-built dashboards and reports that measure value, reach, conversion, velocity and return.
- Drill into revenue performance metrics to diagnose revenue cycle inefficiencies.
- Create custom reports and dashboards with ease.
- Share insights with others in interactive flash at the click of a mouse
Revenue Architect - Define Your Revenue Cycle
Revenue Architect is a flexible and intuitive application for modeling your revenue cycle and configuring funnel stages.
- Model your revenue cycle in a familiar 'funnel' view. Add, drop and name stages as appropriate in an intuitive and familiar visual interface.
- Map stage names to standard types to ensure appropriate benchmark comparisons
- Define funnel stage exceptions to ensure accurate reporting against your unique business needs.
- Set stage targets and conversion rates using historical reporting.
Revenue Benchmark Index - Benchmark Your Revenue Cycle
Want to see how your revenue cycle performance stacks up against your peers? The Eloqua Benchmark Index is a set of benchmarks statistics collected from across more than 400,000 revenue cycles that indicates how top performers, median and laggards run their revenue engine.
Get 'at a glance' comparison of your revenue performance against industry averages for the following revenue cycle statistics by stage:
- Change in Value
- Change in Reach
- Stage to stage conversion rates
- Campaign ROI