Dashboards and Reporting

Get visibility into the metrics that drive your business

Eloqua Insight is a powerful revenue reporting and analytics application for marketers.  It integrates data from social media, email, website and the sales pipeline from your CRM to help you close the loop and make decisions that drive revenue. You can access and share dashboards; drill into the details to determine what happened and why, or develop custom reports and charts that range from simple to sophisticated.  

Eloqua Insight meets five distinct marketing needs, each with its own set of dashboards

• Closed-loop campaign reporting – helps marketing executives and professionals understand how marketing activities and campaigns are driving pipeline, revenue and ROI. 
   
• Campaign engagement reporting – helps marketers understand which channels and offers generate the most interest, engagement and conversion. Asset level reports and dashboards focus on email, form and landing page, website and social media performance.
   
• Website analytics reporting - Gives marketers insight into how the website is performing from a demand generation perspective - who is on the site and how they are converting.
   
• Database health reporting – helps marketing operations professionals diagnose the health of the marketing database – how it is growing or shrinking, the activity rate of various segments, and how complete the records are. 
   
• Revenue analytics (add-on capability with Eloqua Revenue Suite) – helps executives assess the health of the revenue cycle across five key revenue performance indicators: Value, Reach, Conversion, Velocity and Return.

Eloqua’s powerful dashboards and reports help guide decision making across the marketing organization. Click image above for a larger view.