Campaign Analytics

No matter how you measure the success of your marketing programs, Eloqua's powerful campaign reporting helps you easily track the metrics that matter to your business. When you need to answer tough questions about campaign ROI, conversion and revenue influence, rely on Eloqua to deliver critical insight. Measure marketing effectiveness and build trust and confidence in marketing's business impact.

What once took hours to cobble together from various systems is now available at your fingertips so you can easily close the loop and gain visibility into campaign ROI – in a way that meets your specific business needs.

Flexible marketing campaign measurement reporting on a single platform

• Report on the performance of all assets within a campaign for a holistic view of program effectiveness.


• Roll-up groups of campaigns into custom hierarchies to track campaign performance by product line and geography.


• Assess which campaigns are generating the most opportunities, have the best ROI or analyze funnel conversion rates.


• Review performance within hierarchies like ROMI by business line or best performing programs by segment or for all segments.


• Fully manage campaigns in Eloqua while synchronizing data with CRM.

Leverage powerful dashboards for at-a-glance visibility into marketing campaign performance and impact on your funnel, including sales opportunity and conversion data. Dashboards track things like:

• Opportunity Pipeline Forecasted To Close
• Top 10 Campaigns by Opportunity Revenue
• Top 10 Campaigns by Opportunities Generated
• Top 10 Opportunities Forecasted to Close
• Top 10 Campaigns by Inquiries Generated
• Top 10 Campaigns by New Inquiries
• Inquiries by Stage
• Inquiry Conversion

Providing actionable insight, Eloqua’s marketing campaign measurement tool allows you to make decisions in real-time and measure your impact on the bottom line.
 

Eloqua Campaign Reporting provides 'at a glance' view into campaign response, conversion and ROI.