Closed-Loop Campaign Reporting

Visualize your revenue impact

 Through a powerful integration with your CRM, Eloqua Insight helps you easily track the metric that matters most to your business - revenue. When you need to answer tough questions about campaign ROI, conversion and revenue influence, rely on Eloqua to deliver critical insight.

What once took hours to cobble together from various systems and spreadsheets is now available at your fingertips so you can easily gain visibility into campaign ROI – in a way that meets your specific business needs:

• Report on the performance of all assets within a campaign for a holistic view of program effectiveness.
• Focus on campaigns generating the most pipeline, revenue and return at a glance.
• Summarize performance by geography, sales team or product line.
• Fully manage campaigns in Eloqua while synchronizing data with CRM

Eloqua Insight also includes the following reports and dashboards for measuring campaign engagement & performance:

• Campaign Engagement
• Campaign Cost Metrics
• Campaign Activity Summary (multi-channel)
• Email engagement, clickthrough, bounceback & trending
• Top forms by conversion & abandonment
• Landing page performance, trend, visitor demographics 
   

Eloqua’s powerful closed loop reports connect your marketing efforts to revenue results. Click image above for a larger view.