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Get the Right Leads to Sales

What do you say when salespeople complain about the low quality of leads coming from marketing?

Lead Scoring Can Increase Close Rates by 30%


All leads are not created equal. And it's up to marketing to ensure that only the best leads get passed to sales. If leads aren't prioritized, the sales team wastes time contacting people who aren't ready to buy.

Eloqua's Co-Dynamic Lead Scoring automatically ranks leads according to prospect 'fit' (who they are) and 'engagement' (what they do), helping sales to focus on those with the highest probability to close.

Lead scoring is a must-have for well-performing marketing teams. dial shows success
Improve campaign conversion rates
Close more deals by boosting sales efficiency
Build a healthy pipeline to revenue

 

Find out more about Eloqua's lead quality offerings:

CRM Integration: pass the best leads into a CRM for sales follow-up
Lead Scoring: how it works, what it can mean to you
Lead Assignment: ensure that the leads get to the right salespeople
Contact Profiling and Segmentation: attributes and behaviors that can be used for scoring
Get Connected: Seamlessly integrate Eloqua with leading sales and marketing applications and services

 

For an in-depth overview of Eloqua's lead scoring and sales alignment solutions, view our Flash Product Demo.

 

use list targeting and audience segmentation: watch the video

 

Business Case

In a study of ten B2B organizations using lead scoring systems, Eloqua found on average...

Close rates increased by 30%

Company revenue increased by 18%

Revenue per deal increased 17%




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