Lead Scoring

We can fix that. With Eloqua Co-Dynamic Lead Scoring^™, the industry’s most advanced, automated lead qualification technology, we help you rank qualified leads according to buying interest, so you can deliver your most important prospects to sales quickly and improve conversion rates.

How it Works

Eloqua’s Co-Dynamic Lead Scoring technology uses common lead quality definitions such as BANT (Budget, Authority, Need and Timeline), as well as key qualification data, including lead response, activity and behavior.

• Qualified leads with higher scores are considered more likely to convert to closed revenue and are automatically passed to sales.
• Lead scores can be determined according to recency of activity and degraded based on inactivity as leads cool off.  
• Unqualified or cold leads can be routed to lead nurturing programs until they become active again.

Force the best leads to bubble to the top so your sales team can maximize their productivity and improve win rates.