Eloqua All Star

I'm a Marketer in Sports Marketing.
How can I…

Fill a venue with rabid fans? Increase revenues with targeted merchandise and concession offers?

1. Align fan interests with the team and player information they want
2. Use fan data and online/offline behavior to build personalized and dynamic emails and landing pages to ensure an exceptional online experience
3. Establish lifelong relationships with fans by communicating the right message, at the right time through sophisticated scoring and nurturing campaigns

With All Star, fans are fully engaged and sports teams win their loyalty and dollars for the lifetime of the franchise.

Learn more about how you can fill your venue with rabid fans.

Use social media to build awareness and engage your audience?

1. Build awareness of your team and events through social media
2. Engage fans through their preferred social channels
3. Enrich your fan database with social profiles and activities

With Eloqua Social Suite, teams can broaden their reach through sharable social content and easily see which social networks drive the most engagement and content.

Eloqua Social Suite
Learn how your fans' 'likes', 'tweets' can be integrated in your campaigns.

Measure individual campaigns and their success?

1. Take advantage of powerful reporting and website analytics
2. Generate easy-to-understand dashboards that assess marketing efforts

All Star includes Eloqua Insight, a comprehensive marketing reporting and analytics component.

Eloqua Insight
Get a sense of how well your marketing campaigns are doing at any time.

Launch a program quickly?

1. Initiate programs quickly with intuitive templates and workflows that automate segmentation, nurturing and communications
2. Manage small and large scale campaign processes, using a multi-touch approach across email, website, direct mail and telemarketing channels

Besides ready-made templates at your disposal, Eloqua offers our sports customers a wealth of support resources to help you succeed quickly – our online sports community Eloqua Arena and Eloqua Experience annual event bring together our sports customers to share ideas and best practices.

Campaign Canvas
Eloqua's Campaign Canvas demonstrating an actual campaign:

For more information download our Datasheet: