Eloqua Nonprofit offers organizations a systematic way to build your base and transition one-time givers to sustaining members.
I'm a Marketer for a Nonprofit.
How can I…
Build a loyal member base to increase donations?
- Match your members' interests to your cause by knowing their behaviors
- Deliver the right message at the right time to increase giving
- Scale your event processes with automation and templates that maximize contributions
Develop an authentic 1:1 relationship with donors and members requires a steady stream of personalized communications that nurture while cultivating long-term loyalty and generosity.
'Click through rates doubled after launching a targeted Welcome Series campaign with members using Eloqua.'
- Alison Chandler, Marketing Manager, American Association for the Advancement of Science
Use social media to stand out?
- Build awareness of your cause and organization through social media
- Engage more donors and members through social channels
- Enrich your member database with social profiles and activities
With Eloqua Social Suite, organizations can broaden their reach through sharable social content and easily see which social networks drive the most engagement and content.
Eloqua Social Suite
Learn how your supporters' 'likes', 'tweets' can be integrated in your campaigns.
Measure individual campaigns and their success?
- Powerful reporting and website analytics at your fingertips
- Easy-to-understand dashboards that assess marketing efforts
Eloqua Nonprofit includes Eloqua Insight, a comprehensive marketing reporting and analytics component.
Launch a program quickly?
Eloqua has created a gallery of pre-built best practice templates especially catered to your needs as a nonprofit. These templates are meant to help you put your best foot forward as you start to nurture individuals who are just finding out about your organizations, existing members and hopefully convert some of these individuals into sustainers and lifetime givers.
Our key templates include:
- Welcome Series Program for New Members and Donors
- Event Registration
- Education Series
- Annual Renewal Campaign
We have not only provided basic templates that have layout and formatting arranged, all you have to do is insert your own images, logos and copy. In addition, we have also provided example emails for all touches in the template, providing you with "live" content meant to help you brainstorm your copy.
Here are a few of our nonprofit customers:
According to Teri Lamitie, Director of Digital Marketing Services at WGBH, with the 2011 implementation of Eloqua's platform, the team witnessed benefits quickly with their new automated email campaigns:
- 25% increase of Q42011 digital revenue
- 27% increase year over year October 2010-2011 revenue
- 55% increase year over year December 2010-2011 revenue
For more information download our Datasheet:
Product Datasheet: Eloqua Nonprofit