Eloqua Nonprofit

I'm a Marketer for a Nonprofit.
How can I…

Build a loyal member base to increase donations?

1. Match your members' interests to your cause by knowing their behaviors
2. Deliver the right message at the right time to increase giving
3. Scale your event processes with automation and templates that maximize contributions

Develop an authentic 1:1 relationship with donors and members requires a steady stream of personalized communications that nurture while cultivating long-term loyalty and generosity.

'Click through rates doubled after launching a targeted Welcome Series campaign with members using Eloqua.'

- Alison Chandler, Marketing Manager, American Association for the Advancement of Science

Learn how targeted and relevant campaigns can engage your members and increase donations.

Use social media to stand out?

1. Build awareness of your cause and organization through social media
2. Engage more donors and members through social channels
3. Enrich your member database with social profiles and activities

With Eloqua Social Suite, organizations can broaden their reach through sharable social content and easily see which social networks drive the most engagement and content.

Eloqua Social Suite
Learn how your supporters' 'likes', 'tweets' can be integrated in your campaigns.

Measure individual campaigns and their success?

1. Powerful reporting and website analytics at your fingertips
2. Easy-to-understand dashboards that assess marketing efforts

Eloqua Nonprofit includes Eloqua Insight, a comprehensive marketing reporting and analytics component.

Eloqua Insight
Get a sense of how well your fundraising campaigns are doing at any time.

Launch a program quickly?

Eloqua has created a gallery of pre-built best practice templates especially catered to your needs as a nonprofit. These templates are meant to help you put your best foot forward as you start to nurture individuals who are just finding out about your organizations, existing members and hopefully convert some of these individuals into sustainers and lifetime givers.

Our key templates include:

• Welcome Series Program for New Members and Donors
• Event Registration
• Education Series
• Annual Renewal Campaign

We have not only provided basic templates that have layout and formatting arranged, all you have to do is insert your own images, logos and copy. In addition, we have also provided example emails for all touches in the template, providing you with "live" content meant to help you brainstorm your copy.

Email Template
Our templates are developed from best practices

Here are a few of our nonprofit customers:

Case study:
Learn how AAAS took membership to a new level using Eloqua.

For more information download our Datasheet:

 Product Datasheet: Eloqua Nonprofit