The Eloqua Insurance solution gives insurance marketers a modern and effective way to communicate to complex distribution and sales channels resulting in improved agent, broker, and financial advisor recruitment while promoting brand, increasing business, and lowering marketing costs.
I'm a Marketer in Insurance.
How can I…
Deliver more effective communications for insurance products and services across all distribution channels while effectively recruiting new agents, brokerages and advisors? Increase product awareness?
- Recruit new agents, brokerages, and financial advisors to represent and promote products and services.
- Drive thought leadership and brand product awareness to each distribution channel based on preference and fund type.
- Create highly effective communications with relevant information structured in campaigns tailored for insurance.
With Eloqua Insurance, your representatives and customers become more engaged so you can win their loyalty and business.
"We drove webinar registrations and provided real-time visibility to our Internal and External Wholesaling teams. The campaign helped forge a stronger relationship between Sales and Marketing, exceeded our engagement goals, and significantly contributed to a product mix shift of just under 10%, double our goal."
Genworth Financial | Eloqua 2012 Markie Finalist – Fastest Time to Value
Create targeted agent, broker, and advisor campaigns to build awareness and establish trust and loyalty?
- Deliver automated campaigns based on profile data, life events, and website behavior for immediate engagement.
- Recruit agents, brokerages, or financial advisors using information and events to differentiate your brand.
- Distribute highly personalized electronic newsletters to educate agent and consumer segments based on interest.
Eloqua Insurance increases engagement, loyalty, and business through the delivery of product, industry, and competitive data tailored to audience needs.
Measure individual campaigns and their success?
- Take advantage of powerful reporting and website analytics.
- Generate easy-to-understand dashboards that deliver advanced insight into marketing efforts.
Take advantage of Eloqua Insight for a comprehensive marketing reporting and analytics component.
Launch a program quickly?
Eloqua Insurance includes a gallery of prebuilt best practice campaign blueprints tailored to the needs of insurance organizations. Blueprints rapidly accelerate the time to campaign launch with a wide variety of key starting points.
Campaigns blueprints include:
- Agent Recruitment – Educational Drip
- Agent Recruitment – Informational Event
- New Consumer Welcome
- Product Education Webinar for Agents
- Product-Focused Education
Eloqua Insurance blueprints are pre-configured and pre-formatted. To personalize, you simply insert desired images, logos, and content. Users can also take advantage of a library of sample emails to address the many touch-points insurance marketers are tasked with engaging. This live content provides ideas and best practices which insurance marketing teams can use as they brainstorm content for future campaigns.
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