Preference Management

Deliver relevant content to your targets with preference management

Permission-based marketing is the golden child of right-time, right messaging, a key concept promoted by Eloqua’s Best Practices team and Marketing Effectiveness Model.  But trying to determine which content types will appeal to your audience, and how often to promote them can be like reading tea leaves.

Don’t limit your marketing communications based on hunches.

Eloqua’s preference management solutions can put these decisions in the hands of your prospects. Out of the box, Eloqua offers simple bounce and opt-out management for your email campaigns. The Email Subscription Manager lets your Email recipients select the Email Groups from which they wish to receive Emails. Alternatively, businesses with more specific requirements can browse through a library of pre-configured preference management solutions that provide a more sophisticated menu of options.