If your marketing data is inaccurate or out-of-date, your campaigns suffer. Inaccurate lists, irrelevant offers and missed opportunities are the result of poor data hygiene. Worse, you run the risk that your marketing efforts might damage relationships you’ve spent considerable time and money cultivating.
Rely on Eloqua’s platform to append, normalize and clean marketing data:
- Standardize and normalize your data to ensure segmentation accuracy.
- Use progressive form capture to improve contact profiling and avoid overwhelming ‘all or nothing’ forms.
- Sync up to 250 contact fields in Eloqua with your CRM system to give sales real-time information on hot leads.
- Auto-update and append address and revenue information through D&B (company data) and Group1 (address validation).
- Auto-trigger role-based account discovery campaigns using ReachForce.
Rely on Eloqua data management capabilities to whip your marketing database into shape.
