Multi-Channel Marketing

Go beyond email to reach customers and prospects

For marketers that need to extend their reach beyond traditional channels, Eloqua offers more ways to communicate than any other marketing automation solution – all within a single platform.

Execute integrated, multi-channel marketing campaigns leveraging email, direct mail, fax, RSS feeds, instant messaging, and personalized microsites – all through the Eloqua platform. Robust reporting and dashboards help you track, manage and measure campaign response and sales conversion across channels, giving you an accurate picture of marketing spend and ROI.

Communicate Across Multiple Channels

• RSS Feeds
  Leverage RSS (Really Simple Syndication) technology to deliver fresh, relevant content directly to prospects, through campaign emails and hosted web pages.
   
• SMS
  Build higher levels of engagement with your prospects by communicating to them in a format they desire, via personalized short text messages to a mobile phone.
   
• Call On Demand
  Leverage the low cost and speed of delivery that integrated call services offer, communicating to prospects via personalized text-to-speech messages or recorded voice messages. 
   
• Fax
  Tap into the simple, cost-effective means of reaching contacts through personalized fax communications.
   
• PrintMail
  Automatically create customized, digital direct mail documents and offers that outperform static mailers and conventional communications.
   
• Hypersites
  Create customized URLs that engage your prospects in a personalized, relevant dialogue. Leverage Eloqua’s activity-driven content capabilities to deliver the right message to each prospect to improve response and conversion rates.

Tie it all together with Eloqua campaign automation and establish unique, customized and scalable ways to communicate with customers and prospects so you can stand out from your competition.