Do you have a database full of disqualified leads or prospects that just weren’t ready to buy yet?  Don’t throw away perfectly good leads that cost you money to acquire. Warm up cold leads or bring zombie leads back from the dead with automated lead nurturing programs to uncover a goldmine of sales opportunities.

Warm Up Cold Leads

Maximize your marketing investment by dropping prospects who just aren’t ready to buy into “drip marketing” programs—a series of regular communications such as newsletters, case studies, thought leadership or event invitations—that keep your company top of mind among prospects.

Have a prospect at the very early stages of evaluating your product or service that needs more knowledge of your space? Develop thought leadership nurturing programs specifically designed to educate them on the value of your category and turn them into active prospects over time.

Bring Zombie Leads Back from the Dead

Uncover a wealth of sales opportunities and clean up your database at the same time by throwing all your cold leads into an automated nurturing program until they exhibit buying behavior or opt out.

Eloqua's intuitive workflow engine makes developing ongoing lead nurturing campaigns easy. Simply assign rules to initiate a communication and determine the path you want your client or prospect to take. A little logic dictates the flow of your campaign so you can set it and adjust program content or steps to see the impact on conversion and results.